A multimedia art exhibit showcasing stories from the Little Saigon District, an area in San Diego’s City Heights neighborhood, is launching Friday at Fair@44.

The project, a partnership among Media Arts Center San Diego, the AjA Project, Little Saigon Foundation and El Cajon Boulevard Business Improvement Association, is meant to start conversations about the Vietnamese-American experience as well as draw attention to the district and its culture.

“The idea is to create dialogue about this community and to have something that they can be proud of that’s beautiful,” said Natalia Valerdi-Rogers, community production manager at Media Arts Center San Diego.

One of the project’s stories that stuck with her is that of a Vietnamese immigrant who started a newspaper for the community.

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